Study estimates NBA All-Star Game generated $44.9 million in spending to Louisiana

The 2017 NBA All-Star Game brought an estimated $44.9 million in spending to Louisiana in mid-February, according to a study by the LSU Economics & Policy Research Group.

The report said those attending the game in New Orleans generally had pre-paid packages that covered tickets, and in some cases hotels. However, visitors surveyed spent an average of $1,440 in addition to their packages. Those attending events other than the game spent an additional $798 during the weekend.


The study was commissioned by Louisiana Economic Development and conducted with support from the National Basketball Association and the Greater New Orleans Sports Foundation. A research team conducted on-site surveys at the event to estimate total visitor spending during the weekend. 

The research showed visitors to the NBA All-Star Game had much higher income than the general population, which also contributed to higher spending by fans. In total, the researchers estimate that attendees spent $23.7 million.

The researchers compiled other spending totals that included $18.7 million by the NBA; $1.4 million by media outlets; and $3.9 million by event sponsors.